GoBlueRidge.Net and High Country Radio is proud to offer five radio stations with content created specifically for the High Country. All of our stations are live and local and provide the latest news and information from our community.


AM 1450 WATA and 96.5 Founded in 1950, WATA is the High Country’s favorite for Local News, Talk and Sports. Live local talent includes mornings with Bill Fisher from 6-9am M-F. Aikman Chambers brings you local News and Sports and Play By Play coverage of Watauga High School Football & Basketball. Tune in on AM or FM to check out what’s going on if your community, and get the latest updates on news, sports and weather.
Classic Hits 100.7 WZJS and 99.1 Classic Hits of the 70s & 80s, bringing you back to the good ‘ol days of music. The station tower sits atop of Beech Mountain, getting you a strong signal in Watauga, Avery, Mitchell, two counties in Tennessee, and parts of McDowell and Burke. Enjoy live local talent including; mornings with Tom Lanier from 6-10am, You can’t go wrong when you tune into On The Beach With Charlie Brown and weekly tickets giveaways on Classic Hits 100.7 and 99.1.
Highway 106.1 FM
106.1 FM WMMY and WWMY 102-3 Highway 106/102-3 is your Country Powerhouse! This station covers Ashe, Watauga, Avery, Wilkes, TN counties and beyond. Be sure to listen live in the mornings to JB (Jeff Brown) from 6am-10am, Mid-days with Skyler from 10am-3pm,  afternoons with Dave Thomas from 3pm-7pm and The Lia Show from 7pm-midnight! You can also follow along, all day, on the Highway Facebook and Instagram pages! Stay tuned in for weekly ticket giveaways to your favorite events, artist’s shows and NASCAR.

Pulse Boone 95.3 Playing all of the newest Top 40 hits and the throwbacks, Pulse Boone has all the music that everyone knows and loves! Sing along with all of your favorites everyday with Pulse Boone!

STAR 94.3 Plays the best mix of hit music from the 80s, 90s, and 00's. From Bon Jovi to Katy Perry you will find it all on Star!